How Top Producers Eliminate Objections

By Jacques Werth
High Probability Selling

Many salespeople try to rationalize that objections are good because they indicate the prospect’s level of interest and pinpoint the keys to making the sale. That is analogous to saying that you should not prevent the cause of pain in your body; pain is good because you then know what ailment to cure.

Take notice of the kinds of objections that salespeople are plagued with and how some otherwise smart salespeople try to overcome them. Some objections are caused by flawed prospecting methods. Other objections are caused by flawed sales methods. Instead of learning a new sales process, or a new way of thinking about sales, most salespeople try to use clever rhetorical manipulations to overcome each objection. Those manipulations raise the prospect’s sales resistance, which then creates an adversarial relationship.

The way top producers prevent objections is to tell all of the detriments of each feature – along with the benefits – before the negatives occur to the prospect. Most prospects are just as smart as salespeople. Therefore, avoiding or obscuring the negatives is not a viable sales strategy. Even if everything that you tell them is true, that is not good enough. Withholding negatives is perceived to be half-truths by most salespeople. However, most prospects perceive half-truths to be lies. "Total Disclosure" eliminates objections and creates relationships of trust and respect with clients and prospects.

The High Probability Selling process eliminates almost all objections with the technology of Total Disclosure.


If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

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How Top Producers Eliminate Objections

The Right Relationships with the Right Prospects at the Right Time

by Jacques Werth

Most salespeople practice “Consultative Selling.” Using this popular sales method, they believe that their job is to meet with prospects who have an apparent need for their products and/or services. They spend most of their selling time with prospects who don’t know what their needs are or what “pains” their needs are causing them. That is why they advocate elaborate, quasi-soft-sell techniques to get prospects to open up. They are in fact, attempting to sell these prospects at a time in their buying cycle when marketing activities are more effective.

The High Probability Selling process is based on our observations of top producing salespeople, and one of the things that we learned is that they focus their selling time with prospects that are ready to buy now. Top producers are not willing to meet with prospects when they are only interested in a product or service. Top producers only set appointments with prospects that:

  • Already want the benefits of their products and/or services.
  • Are ready to spend the time and money to acquire them.

We refer to them as “High Probability Prospects”

Finding that kind of prospect is easy, almost as easy as it is for consultative salespeople to find prospects that may need what they have to offer and are “really interested” in learning about their products and/or services.

Top producers do not give the prospect an appointment unless they agree to the following “Rules of Engagement.”

  • The purpose of the meeting is to determine whether they have a mutually beneficial basis for doing business
  • The meeting is scheduled for a specific amount of uninterrupted time, i.e., 40 minutes, 90 minutes, or whatever time is necessary for the sales process.
  • That they will make a mutual conditional commitment on the decision (yes or no) to go forward with the purchasing process at the first meeting.

Starting the sales process at that point changes the dynamics of the typical appointment, and the relationship development process. By only working with prospects who need, want and can afford to buy – and are ready and willing to buy now – the salesperson can begin the meeting with the relationship development process with complete cooperation. The entire process is one of trust and respect for both the prospect and the salesperson.

Given the difference in the starting points and the conditions under which they meet the prospect, salespeople who utilize the High Probability Selling process have an unfair advantage over those who practice consultative selling.

It’s easy to recognize consultative salespeople. They are the ones who try to convince themselves, and then their prospect, that the only reason they want an appointment is for the opportunity to help the prospect.

Do you want to meet with interested prospects, or do you want to meet with prospects who want to buy your type of products and/or services? Do you want all the frustrations of overcoming sales resistance, or do you want to sell without pain. If you are in sales, you are making one of those choices every day.

 


If you want to learn the process and mindset of top producing salespeople, you want to learn more about High Probability Selling.

Until Next Time…Sell Well

Jacques Werth – High Probability Selling

Copyright 2007.

 

Tags: How+to+sell, The+secret+to+selling, Selling+and+Persuasion

 

The Right Relationships with the Right Prospects at the Right Time