Sequence of Steps in High Probability Selling

In High Probability Selling (HPS), we begin with the steps in Prospecting (see below).  If we decide that the probability of a good outcome is high enough, then we proceed with Selling.  Marketing can support HPS, but is not part of it.

Prospecting

Prospecting is where we find someone who is likely to buy from us, and is where we begin to apply our tests about the probability of a desirable outcome.  Here are the steps, in sequence:

  • Getting and Using Lists
  • Creating Prospecting Offers
  • Reaching Out
  • Responding to a Prospect Who Contacts You
  • Presenting an Offer
  • Asking About Want
  • Testing Probability (Initial Disqualification)
  • Setting an Appointment
  • Asking for a Conditional Commitment

Selling

In HPS, Selling begins with the first appointment.  It may be face-to-face (in person) or by telephone, or something else.  We only do this after we have decided that a desirable outcome is sufficiently likely.  Selling ends with the close, which may be on the same appointment, or not.

  • Asking Personal Questions
  • Confirming Want
  • Testing Probability (Deeper Disqualification)
  • Asking for Conditional Commitment Again
  • Getting the Details Right (Conditions of Satisfaction)
  • Closing

Marketing

When we do something that is directed at many people at the same time, we call it marketing.  When we communicate one-on-one, we call it prospecting or selling.  Marketing is not part of the sequence of steps in High Probability Selling.

Choose a marketing strategy that works well with the selling strategy you use.  For instance, if you use a selling method that does not educate prospects, then make sure your marketing methods perform this function well.


Questions and comments are welcome.  I will respond to as many as I can.  – Carl Ingalls

Sequence of Steps in High Probability Selling

Upcoming Workshops in November and December 2016

Upcoming Workshops:

  • Chapter 12 Explained (15 Nov and 13 Dec 2016, $45)
  • Getting Personal with High Probability Selling – Beginners (6 Dec 2016, $245)

Chapter 12 Explained.  This is an entry level course (group workshop).  It’s an overview of all of the steps in the entire High Probability Selling process, with answers to participant’s questions.

The price is $45 USD per person.  This covers 1 session, 60 to 90 minutes long, plus a recording of the session.  Conducted by telephone (teleconference, interactive), with questions and answers.  Led by Carl Ingalls.

Calendar.  Schedule may change.  Times are USA Eastern Time (same as New York City).

  • November 2016 – Tuesday 15 at 3pm
  • December 2016 – Tuesday 13 at 3pm

For more details, or to purchase, please see www.HighProbSell.com/workshops/chapt12/

To listen to a sample of the 18 Aug 2016 recording of this workshop, please click here.  The full recording is available for purchase for $29 USD.


Getting Personal with High Probability Selling – Level 1.  This is an entry level course (group workshop) on one part of High Probability Selling.

The price is $245 USD per person.  This covers 3 sessions spaced 1 week apart, plus a recording of each session (which are sent to participants only). Conducted by telephone (teleconference, interactive), with exercises to do between sessions.  Led by Carl Ingalls.

Calendar. The next Getting Personal workshop starts on Tuesday 6 December 2016, and continues with the two Tuesdays that follow (13 and 20 Dec).  The starting time for each session is 11am USA Eastern Time (same as New York City).  Duration of each session is 1 to 2 hours.

For more details, or to purchase, please see www.HighProbSell.com/workshops/tri1/


Other Workshops.  For information about other group workshops, and also about individual coaching, please visit the HPS training webpage at www.HighProbSell.com/workshops

Upcoming Workshops in November and December 2016

Upcoming Workshops as of October 2016

Getting Personal with High Probability Selling – Level 1.  This is an entry level course (group workshop) on one part of High Probability Selling.

The price is $245 USD per person.  This covers 3 sessions spaced 1 week apart, plus exercises between sessions, plus session recordings (which are sent to participants only). Conducted by telephone (teleconference, interactive).  Led by Carl Ingalls.

The first session begins Thu 13 Oct 2016 at 3:00pm (USA Eastern Daylight Time) and will last from 90 minutes to 2 hours.  The workshop will continue with 2 more sessions, Thu 20 Oct and Thu 27 Oct, same time. For more details, or to purchase, please see www.HighProbSell.com/workshops/tri1/

 

Chapter 12 Explained.  This is an entry level course (group workshop).  It’s an overview of all of the steps in the entire High Probability Selling process, with answers to participant’s questions.

The price is $45 USD per person.  This covers 1 session, plus a recording of the session.  Conducted by telephone (teleconference, interactive).  Led by Carl Ingalls.

The session begins Tue 18 Oct 2016 at 3:00pm (USA Eastern Daylight Time) and will last from 60 to 90 minutes.  For more details, or to purchase, please see www.HighProbSell.com/workshops/chapt12/

A recording of this workshop may be available separately for sale later.  The August workshop on the same subject is available for purchase for $35 USD.

 

Other Workshops.  For information about other group workshops, and also about individual coaching, please visit the HPS training webpage at www.HighProbSell.com/workshops

Upcoming Workshops as of October 2016

October Workshop on Getting Personal with High Probability Selling, Level 1

This sales training workshop starts on Thu 13 Oct 2016 at 3:00pm USA Eastern Time (Daylight Saving Time).  The workshop continues on the following two Thursdays (20 and 27 Oct) at the same time, for a total of 3 sessions.  Each session is 1 to 2 hours, and is conducted by interactive teleconference.  There will be homework (exercises) to do before each session.

The price is $245 USD per person.  For more details, or to sign up and pay, please go to www.HighProbSell.com/workshops/tri1/

A workbook will be included.  Participants will receive recordings of the sessions.

In Level 1, we train students how to start a conversation with a stranger and learn about their career choices (what they chose and why).  We teach what kind of questions to ask, how to ask them, how to listen, and how to respond to answers.  We explain the things people do that make other people reluctant to reveal themselves, and how to avoid doing those things.

Confidentiality – we require each participant in this workshop to assure the other participants that they will not disclose any confidential information they may hear.  Please go to www.HighProbSell.com/workshops/tri1/confidentiality.html for more info on this.

 

October Workshop on Getting Personal with High Probability Selling, Level 1

Questions from a Student of High Probability Selling (2016-09-03)

Adam sent me an email with questions about High Probability Selling after listening to the audio recording of the August 2016 teleseminar workshop on Chapter 12 Explained

Adam’s email appears here with his permission.  Answers from me (Carl Ingalls) are in red text (and indented).


From: Adam
Sent: Saturday, September 03, 2016 5:36 AM
To: Carl Ingalls
Subject: Re: Recording of Teleseminar Workshop “Chapter 12 Explained”

Hello Carl,

first, let me thank you for the seminar file; I listened to it twice and found it very informative and constructive… it was a nice surprise to hear Jacques’ voice as well!

Here are some of my questions/queries/digressions, etc directly and indirectly connected to the seminar:

1.while listening to Jacques recordings i couldn’t help noticing his art of talking in a very specific emotionless, almost monotonous way; do you know whether this is his natural way of talking or he developed it purposefully for business, if so how could one learn/train it?  (sometimes it is quite difficult to stay “cool” on the phone or during an appointment)

A:  Jacques’ art of talking in a neutral manner comes fairly natural to him, but he does not always talk that way.  He does that in situations where it is important to do so.  Examples:  when prospecting or selling (non-persuasively), or when communicating with someone who has lost their temper (see Jacques’ post on Angry People).  He probably improved on it while copying very successful salespeople and also while playing poker.  It can be taught, and it can be learned, but it takes a lot of effort.  We teach these skills continuously in our sales training workshops and coaching.

2.prospecting on the phone and the very opening; you advised to skip “hello”…hmm, business contacts in my country are quite formal and polite; skipping any kind of greetings/introduction would be considered rude…

A:  Many of the things we train salespeople to do seem impolite and rude, not only to Austrians, but to people everywhere.  Not saying “Hello” when prospecting is just one example.  There are others.  They have all been tested in many cultures around the world, with the same results.  We tried it both ways, and we get more sales when we stop saying “Hello” in our prospecting calls.  Many of us struggle with the conflict between doing what we feel comfortable about, and doing what gets us the results we want.

3.Trust & Respect Inquiry: in the book, Sal asks many questions while telling nothing about himself in return; i understand the purpose here, but can’t help thinking, this situation is out of balance; what if the client asks once or more “how about you?” at any time during this phase? should i tell him anything from my life or wriggle out, if so, how?

A:  Asking personal questions, while offering nothing of oneself in return, is very much “out of balance.”  This is especially true when compared to a typical personal conversation.  When we do it this way, people tell us things about themselves that they rarely get to say to other people.  Why?  We don’t know.  It probably has something to do with the way we give control of the topic to the other person, and the way we avoid judgments (including very subtle ones).

Occasionally, the other person will ask a question of us.  If it is a simple and direct question, we answer it as simply as we can, and then we ask our next question.  If their question  is vague and non-specific, like “how about you?” we would ask “What do you mean?” or something like that.

It is too easy to start talking about yourself during this process.  Don’t follow any suggestion or invitation to do so.  This is about the other person, not you.  You can talk about yourself later.

4.provided i have to break up the meeting during the COS discussion; how exactly do i do it? what do i say? do i keep an option for the future meeting? etc…

A:  It may depend on the reason for the interruption.  If you know that you want to proceed with the sale later, the best thing to do is to make very definite plans to continue the process.  Making an appointment is much better than “keeping an option” (which is too vague). 

i would be very grateful if you could give me your perspective…many thanks 🙂

best regards,

Adam


Comments and questions (and additional answers) from our readers are welcome.

Questions from a Student of High Probability Selling (2016-09-03)

Workshop on Getting Personal with High Probability Selling, Level 1

This sales training workshop starts on Wed 14 Sept 2016 at 4:30pm USA Eastern Time (Daylight Saving Time) for 60 to 90 minutes.  The workshop continues on the following two Wednesdays (21 and 28 Sep) at the same time, for a total of 3 sessions.  There will be homework (exercises) to do before each session.

The price is $245 USD per person.  For more details, or to sign up, please go to www.HighProbSell.com/workshops/tri1/

Confidentiality – we require each participant in this workshop to assure the other participants that they will not disclose any confidential information they may hear.  Please go to www.HighProbSell.com/workshops/tri1/confidentiality.html for more info.

A workbook will be included.  Participants will receive recordings of the sessions.

In Level 1, we train students how to start a conversation with a stranger and learn about their career choices (what they chose and why).  We teach what kind of questions to ask, how to ask them, how to listen, and how to respond to answers.  We explain the things people do that make other people reluctant to reveal themselves, and how to avoid doing those things.

 

Workshop on Getting Personal with High Probability Selling, Level 1

Different and Incompatible Ways of Selling

Most salespeople try to get people to buy from them.  If this is the way you want to sell, then your success will depend upon how good you are at persuading and convincing, or at least influencing people.  You give them reasons to buy.  You focus on their needs and problems and expose vulnerabilities.  You use techniques to build rapport and make them like you and trust you.  If a sale doesn’t occur, it’s because you failed.  Perhaps you weren’t persuasive enough or friendly enough.

In High Probability Selling, we look for and work with people who want what we are selling, and who are likely to buy from us very soon.  If this is the way you want to sell, then your success will depend upon how good you are at finding these people, and how good you are at assessing the probability that they will buy from you in the near future.  You let prospective customers make their own decisions, for their own reasons and in their own time.  You focus on what they want and when.  Then you focus on whether you want to do business with them or not.  If a sale doesn’t occur, it’s either because they didn’t want what you are selling right now, or because you have decided not to go ahead at this time.

Both strategies have their proponents, and both strategies have successful salespeople.  However, they are completely incompatible with each other.  You can’t pick and choose elements from each.  They just don’t mix.

Everything depends upon what you choose.  Just pick one or the other.

 

Different and Incompatible Ways of Selling